News / Resources
John Wallace on How SG360° Will Grow Through this Landscape
CEO John Wallace talks on Impressions Exchange about how SG360° will thrive through a challenging business landscape, and why he asked industry veteran Jim Andersen to join our board of directors.
Tom Hexamer Joins SG360° as Senior Vice President of Sales
We are excited to announce Tom Hexamer joining the SG360° team as Senior Vice President of Sales. He will support the sales team and leverage our marketing service capabilities with our growing account base.
Postal Service Unveils 3-Year Rate Change Plan
The United States Postal Service has released its 3-year plan for future postal rate adjustments.
Q2 2021 Survey Reveals Consumer and Marketer Attitudes
SG360° partnered with a third-party research firm to survey marketers and consumers about their attitudes and plans around direct marketing. The data shows the impact of the pandemic on direct marketing channel effectiveness, and what new and traditional marketing tactics are working, and in marketers' plans.
Direct Mailers Will Save Big with USPS’s 2022 Promotions
The USPS 2022 promotions schedule offers many opportunities for offsetting postage increases for direct mailers. Plan now to maximize your postage savings.
SG360° Among Experts Featured in June Printing Impressions
SG360° joins other industry experts in the cover story of June's Printing Impressions, to weigh in on post-pandemic strategies for success and looking forward at changing market dynamics.
Webinar June 17: Driving B2C E-Commerce Growth with Direct Mail
Join us and SeQuel Response for detailed solutions to one of the biggest challenges B2C e-commerce marketers face today: growing sales in a digitally overloaded environment.
Webinar: Direct Mail’s Role in a Post-Pandemic World
SG360º's VP of Marketing Melanie De Caprio and other industry experts share strategies and examples of Fortune 1000 direct mailers catapulting marketing results during this unique time.
SG360º Winner of 12 Print Industry Awards for Excellence
SG360º receives 12 prestigious industry awards of excellence. A testament to the hard work and dedication of our incredible team of professionals.
SG360º Interview: Inkjet in a Multi-Process Portfolio
SG360º's Director of Digital Operations, John Zawisza, on why inkjet print and finishing technology is essential to serving our clients.
Fresh Ink: Ted Gaillard, Executive Vice President, Sales & Marketing
Our latest Fresh Ink blog interview speaks with Ted Gaillard, SG360° Executive Vice President, Sales & Marketing, about what makes SG360° unique, and how the evolution of inkjet technology mirrors the evolution of SG360°.
SG360º Interview: How Inkjet Helps Drive Personalization that Grows Responses
SG360º Director of Marketing, Melanie De Caprio, on adding direct mail to digital marketing, and the role inkjet plays in targeted personalization.
SG360° Among the Top 5 Direct Mail Producers Yet Again
We are proud to rank as a top 5 direct mail producer for yet another year, and #23 in printing overall, on the 2020 Printing Impressions 350.
Work These 2021 USPS Promotions into Your Direct Mail Plan
Download the 2021 USPS promotions (it will download automatically to your browser). And don't miss Mike Buttita, Director of Postal Affairs, tomorrow January 14 to learn how the 2021 USPS postal changes affect your direct mail programs!
USPS Postal Rate Updates Going into Effect January 24, 2021
Download the 2021 postal rate updates here, and don't miss Mike Buttita, Director of Postal Affairs, January 14 to learn how the 2021 USPS postal changes affect your direct mail programs.
Webinar Jan 14: Understanding the 2021 USPS Postal Updates
Join SG360°'s resident postal specialist, Mike Buttita, Director of Postal Affairs, to learn more about the 2021 USPS postal changes and what they mean for your direct mail programs.
Webinar Jan 7: Testing Direct Mail for Maximum Profitability
Join SG360°'s Director of Marketing Melanie De Caprio and ddk marketing's VP of Strategic Business Development Luke Heffron for a comprehensive guide to incorporating direct mail testing into your direct marketing campaigns for maximum profitability.
Printing Impressions Features SG360° as Best-In Class Innovator
Printing Impressions features SG360° as a best-in-class innovator in their printed and online October publication. "SG360° delivers boutique direct marketing services on a mass scale."
Proposed postal rate increases beginning January 24, 2021
We expect these 2021 postal rate increases to get approved by Thanksgiving. Several key changes are more modest than many anticipated.
Fresh Ink: John Zawisza, Director of Digital Print
In another installment of our interview blog series Fresh Ink, we talk to SG360º's Director of Digital Print John Zawisza. John gives us insight into SG360º's history and technology evolution, and his perspective on why SG360° is different.
Sept Webinar: How and Why to Budget for Direct Mail in 2021
For marketers looking to demonstrate increased profit contribution in 2021 despite a lagging economy and tight budgets: Thursday, September 17th!
Virtual SG360° University Now Thru September 30, 2020
Are you exploring the power of direct mail as an integral part of your marketing mix? Or a seasoned pro looking to get the latest in using direct mail to get the greatest ROI? SG360° University is designed specifically for our clients. This six-part webinar series covers all facets of creating, optimizing, and mailing direct mail campaigns – from format design and prepress, to production and mailing logistics. Choose any or all of the topics that suit you, led by SG360º’s business leaders. Happening virtually via GoToWebinar every Wednesday at 1pm for six weeks beginning August 26, 2020.
Case Study: Retail company saves > $100,000 per year while maintaining desired in-home dates with commingling.
A national men’s retail company sought the savings commingling can provide, while preserving desired in-home dates.
Case Study: Non-Profit Doubles Donations Through Restructuring Their Annual Appeal Campaign
A regional non-profit sought to increase the amount of financial support received through their annual appeal direct mail campaign.
Webinar June 25 | Five Strategies to Re-engage Customers
Consumers are ready to break out of the shell of the last few months and be re-engaged. Join us for five strategies to drive results this summer that address tight budgets and the urgent need for ROI.
See how SG360º is using Oxytech Systems’ UVC sanitization technology to quickly and efficiently sanitize our facilities against Covid-19.
Supporting the printing and graphic arts industry for over 70 years, Oxytech Systems is helping companies like SG360° keep their operations running by using its ultraviolet light technology to quickly and efficiently sanitize their facilities against COVID-19.
Success Story: Designer clothing brand wins customers back with direct mail
A designer men’s and women’s clothing brand found success reactivating lapsed customers by using direct mail to drive an online purchase.
Fresh Ink: Bill Anderson, Director of Structural Design
If you are a direct mail marketer and haven’t worked with our structural design team yet, then you may be missing out. Recently I had…
Success Story: Health & beauty brand uses direct mail to drive in-store traffic
A wellness-based skincare brand found success using direct mail to attract existing online customers and acquisition targets to their newest brick and mortar store location.
SG360º Announces Plans to Expand Finishing Operations
SG360° is pleased to announce plans to expand the physical footprint of our existing Wheeling finishing operations.
SG360° Expands Production Capabilities by Adding Canon Océ ProStream™ to Digital Lineup
New equipment allows for higher speeds, superior print quality and increased personalization
SG360° Expands Sheetfed Press Platform with Custom Built Komori GL840
Press augments existing Komori capabilities with reduced cycle times and enhanced production quality
SG360° Appoints New President and Chief Executive Officer
Former Interim President John Wallace brings decades of executive leadership experience to new permanent role with the company and board of directors
SG360° Announces New Executive Vice President and Chief Financial Officer
Don Eldert brings decades of leadership experience to new role with the company and Board of Directors
Case Study: Life insurance provider reduces production costs and time while increasing response with a simple format change
With a simple change to their direct mail format, one life insurance provider reduced both their production cost and cycle time while still increasing response rates.
No Email? No Problem. Physical Addresses Are Re-Opening the Door to Engagement.
During the eTail West conference earlier this year, I had the chance to speak with marketers about the challenges that keep them up at night.…
SG360° Named A USPS 2019 Next Campaign Awards Winner
Each day our team members come to work with the driving goal of creating and distributing innovative direct mail programs. Every piece that comes off…
Visual Search & Direct Mail: How This Duo Is Shortening The Path To Purchase
As marketers, we are always keeping our eyes out for new/better ways to connect and engage with customers. The latest trend to capture our attention…
SG360° Recognized for Printing Excellence with 17 Graphics Excellence Awards
There is nothing more fulfilling than helping your customers achieve their direct marketing goals. However, being recognized by our industry peers for that work does provide…
Case Study: Financial lender increases response and conversation rates with personalized, affixed cards
Amidst stagnating response to their direct mail acquisition program, one financial lender successfully turned the tide by making a simple format change.
Q&A with Former Postmaster General, Patrick Donahoe: Insights into the Postal Task Force Report
We recently sat down with former Postmaster General and current SG360° board member, Patrick Donahoe, to get his thoughts on the U.S. Department of Treasury’s recently released task force report United States Postal System: A Sustainable Path Forward.
3 Strategies for Reducing Your Direct Mail Postage Costs
It’s that time of year, when the seemingly inevitable postal rate increases go into effect and marketers grimace as they assess the impact said increases will have…
Case Study: Sporting goods retailer finds repeat purchase success with four-color variable data printing
After struggling with a growing number of single purchase customers, a large sporting goods retailer turned to direct mail to re-engage and drive that all-important second purchase.
Case Study: National retailer scales targeted coupon mailer program without increased production time or resources
To increase customer loyalty and drive in-store sales, a national retailer launched a personalized direct mail program.
Case Study: Fashion retailer drives brand consistency and optimizes distribution of in-store signage with Signage360°
When a fashion retailer needed a better way to create and distribute in-store signage across their stores nationwide, they leaned on the dynamic capabilities of Signage360°.
Case Study: Retailer improves direct mail time to market with front-end workflow technologies
When a broad assortment retailer needed to increase the impact and optimize the production of their personalized direct mail program they turned to SG360°.
Case Study: Automotive manufacturer drives customer loyalty with personalized 1:1 direct mail
To increase repeat customer loyalty, an automobile manufacturer leveraged a multi-channel trigger marketing program to connect with their customers as they neared the end of their financing term.