Integrated Direct Marketing Archives - SG360°

Integrated Direct Marketing

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Be Top of Mind During the 2021 Medicare AEP

Converting Medicare enrollees grows more complex every year. The number of plans and options increases as do the marketing challenges. Direct mail retargeting can help reenforce your offers and grow conversions.
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How to Wisely Test Out Direct Mail Retargeting in 2021

How are you shifting your marketing tactics to maximize performance in 2021? If you haven't tested direct mail retargeting yet, you may be missing out on a key tactic for this year. As the cost of customer acquisition has gone up in the wake of COVID-19, hyper-targeting prospective customers based on their likelihood to convert is the wisest use of budget.
Customer Data Security - Do Your Marketing Partners Have You Covered?

Customer Data Security – Do Your Marketing Partners Have You Covered?

As the oft-quoted expression goes, "With great power comes great responsibility." Data holds the greatest of power in today's business landscape. For the marketing partners you've entrusted your customer's data to, safeguarding this information requires the utmost responsibility.
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