Direct Mail Strategy

Scalability, flexibility, and redundancy are crucial to easing back into direct mail communications post-quarantine. Here's what to look for in a provider.

Don't miss this chance to increase your response rates 9x, and get ahead of your competition. Invest safely and affordably in direct mail this summer.

It’s the 21st century, the customer is king, and loyalty can be fickle. While customer acquisition is typically the first priority in terms of business…

As marketers well know, consumers expect consistent, personalized communications from the brands they interact with.  Marketers themselves are accustomed to the simplicity and breadth of…

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all the convenience it provides, you lose a key benefit of having a physical brick-and-mortar location – the ability to see, touch, smell and taste products while browsing.

When it comes to brand-building, the science of color is a discipline unto itself. While certain colors encourage calm and tranquility, others energize or even induce hunger. They are perhaps one of the most compelling and memorable aspects of a brand and that’s why marketers rely so heavily on them to construct and communicate a brand’s essence. Imagine the famous McDonald’s arches any other shade of golden yellow; or the white Coca-Cola script on a faded red(ish) background. Even the slightest variances in color can erode trust and diminish brand loyalty—for big and small brands alike.

If you’ve earmarked budget for direct mail in 2018, chances are you’re aware of the new USPS® postage rates that went into effect this month – on January 21 to be exact. Accompanying the new rates and equally important, are the changes to the USPS’ Move Update Standards.