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Direct Mail Strategy

Emotion in Motion Feature Image

Emotion in Motion: Leveraging the Physicality of Paper

Readers who interact physically with direct mail build stronger emotional connections to brands. The numerous options direct mail offers for exploration can surprise and delight readers in ways that digital marketing can't... touch.
Stories are 22 times more memorable than facts

Amplify Your Marketing ROI with Storytelling and Direct Mail

People buy from companies they feel connected to, making establishing an emotional connection with your audience critical to your brand's success. Here's how the most successful brands use storytelling with direct mail design to create that connection.
4 Key Benefits of Direct Mail Product Sampling

4 Key Benefits of Direct Mail Product Sampling

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all the convenience it provides, you lose a key benefit of having a physical brick-and-mortar location – the ability to see, touch, smell and taste products while browsing.
Color Matters. Here's Why You Need To Work With a G7 Qualified Printer.

Color Matters. Here’s Why You Need to be Working with a G7 Qualified Printer

When it comes to brand-building, the science of color is a discipline unto itself. While certain colors encourage calm and tranquility, others energize or even induce hunger. They are perhaps one of the most compelling and memorable aspects of a brand and that’s why marketers rely so heavily on them to construct and communicate a brand’s essence. Imagine the famous McDonald’s arches any other shade of golden yellow; or the white Coca-Cola script on a faded red(ish) background. Even the slightest variances in color can erode trust and diminish brand loyalty—for big and small brands alike.
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