Direct Mail ROI Archives - SG360°

Direct Mail ROI

New Postage Rates Effective August 29, 2021

New Postage Rates Effective August 29, 2021

The Postmaster General announced on May 28 a second round of USPS rate changes. Here we explain how new postage rates fit into the long-term view, and a long list of ways to make your direct mail spend more efficient and therefore preserve or improve your ROI.
Discover Savings with Letter-size Catalogs and Booklets

Discover Savings with Letter-size Catalogs and Booklets

In 2021, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite continued economic challenges and an increased cost of acquisition. For eCommerce, retail, and services organizations alike, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectations.
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