Direct Mail in a World Gone Digital (Infographic)
There’s no denying it – we live in a digital first world. The average U.S. adult spends nine hours a day in front of a digital screen, and more often than not our mobile phones are the first thing we pick up in the morning and the last thing we put down at night.
It then comes as no surprise that email continues to reign supreme as the most used marketing medium, followed by social media. What may be surprising though, with all of this time spent on computers, tablets and phones, is the increasing number of marketers who are using direct mail.
“Really?” You say. “I thought direct mail was dead?” You muse. Not. Even. Close.