Direct Mail ROI

6×9 Postcards Can Help Mitigate USPS Postage Increase Costs

July 15, 2021·

There's BIG news coming to home mailboxes! The August postal rate adjustment has a hidden gem sure to thrill marketers of all stripes. 6x9 postcards offer a huge opportunity.

New Postage Rates Effective August 29, 2021

June 4, 2021·

The Postmaster General announced on May 28 a second round of USPS rate changes. Here we explain how new postage rates fit into the long-term view, and a long list of ways to make your direct mail spend more efficient and therefore preserve or improve your ROI.

Discover Savings with Letter-size Catalogs and Booklets

January 4, 2021·

In 2021, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite continued economic challenges and an increased cost of acquisition. For eCommerce, retail, and services organizations alike, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectations.

Proposed Postal Rate Increases Beginning January 24, 2021

October 30, 2020·

The USPS filed their intent to raise rates, awaiting approval. Here are the changes broken out by mail class. We expect approval by Thanksgiving.

Study Highlights Direct Mail’s Ability to Convert Abandoned Carts

November 4, 2019·

Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing…

Overcoming the Challenges of Digital Advertising With Direct Mail

May 3, 2018·

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the…