Direct Mail ROI

Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing…

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the…

There’s no denying it – we live in a digital first world. The average U.S. adult spends nine hours a day in front of a digital screen, and more often than not our mobile phones are the first thing we pick up in the morning and the last thing we put down at night.  It then comes as no surprise that email continues to reign supreme as the most used marketing medium, followed by social media. What may be surprising though, with all of this time spent on computers, tablets and phones, is the increasing number of marketers who are using direct mail. “Really?” You say. “I thought direct mail was dead?” You muse. Not. Even. Close.