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RetargetingDM Testing

How to Wisely Test Out Direct Mail Retargeting in 2021

How are you shifting your marketing tactics to maximize performance in 2021? If you haven't tested direct mail retargeting yet, you may be missing out on a key tactic for this year. As the cost of customer acquisition has gone up in the wake of COVID-19, hyper-targeting prospective customers based on their likelihood to convert is the wisest use of budget.
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Study Highlights Direct Mail's Ability to Convert Abandoned Carts

Study Highlights Direct Mail’s Ability to Convert Abandoned Carts

Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing that this offline channel is proving successful at driving shoppers back online to complete their…
Take Your Direct Mail Beyond Hello John" with Variable Printing"

Take Your Direct Mail Beyond “Hello John” with Variable Printing

As marketers well know, consumers expect consistent, personalized communications from the brands they interact with.  Marketers themselves are accustomed to the simplicity and breadth of personalization digital marketing channels provide. Far fewer, however, are aware of the vast degree to…
SG360° Named A USPS 2019 Next Campaign Awards Winner

SG360° Named A USPS 2019 Next Campaign Awards Winner

Each day our team members come to work with the driving goal of creating and distributing innovative direct mail programs. Every piece that comes off our presses is met with pride as we thrive on helping our customers seamlessly weave the…
3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

There’s no arguing it – digital marketing is today’s go-to medium, and rightfully so – it’s easy to use and efficient. However, it’s these same factors that are causing performance to hit a wall. While brands’ usage of digital marketing…
3 Strategies for Reducing Your Direct Mail Postage Costs

3 Strategies for Reducing Your Direct Mail Postage Costs

It’s that time of year, when the seemingly inevitable postal rate increases go into effect and marketers grimace as they assess the impact said increases will have on their budgets. While the first inclination may be to cut – whether that’s programs…
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