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3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

3 Ways to Use Direct Mail As A Catalyst for Digital Engagement

There’s no arguing it – digital marketing is today’s go-to medium, and rightfully so – it’s easy to use and efficient. However, it’s these same factors that are causing performance to hit a wall. While brands’ usage of digital marketing…
3 Strategies for Reducing Your Direct Mail Postage Costs

3 Strategies for Reducing Your Direct Mail Postage Costs

It’s that time of year, when the seemingly inevitable postal rate increases go into effect and marketers grimace as they assess the impact said increases will have on their budgets. While the first inclination may be to cut – whether that’s programs…
3 Ways Direct Mail Packs A Serious Punch for Online-Only Brands

3 Ways Direct Mail Packs A Serious Punch for Online-Only Brands

With e-commerce as the backbone of today’s modern retail world there has been an almost meteoric rise of online-only brands. While these companies have found initial success through the economies of selling online, operating as a digital-only brand has introduced…
Overcoming the Challenges of Digital Advertising With Direct Mail

Overcoming the Challenges of Digital Advertising With Direct Mail

As any marketer knows – no channel is perfect. Creating a successful marketing strategy requires understanding the challenges inherent in each channel and leveraging the right mix – both online and off – to compensate for those challenges. In the…
Customer Data Security - Do Your Marketing Partners Have You Covered?

Customer Data Security – Do Your Marketing Partners Have You Covered?

As the oft-quoted expression goes, "With great power comes great responsibility." Data holds the greatest of power in today's business landscape. For the marketing partners you've entrusted your customer's data to, safeguarding this information requires the utmost responsibility.
4 Key Benefits of Direct Mail Product Sampling

4 Key Benefits of Direct Mail Product Sampling

We’re all familiar with the headlines – retail is in the midst of a seismic shift. E-commerce sales continue to accelerate while brick and mortar stores struggle. For product-based brands, this shift is driving a need to seek new ways to counter the stark reality of online shopping. For all the convenience it provides, you lose a key benefit of having a physical brick-and-mortar location – the ability to see, touch, smell and taste products while browsing.
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