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Be Top of Mind During the 2021 Medicare AEP

Converting Medicare enrollees grows more complex every year. The number of plans and options increases as do the marketing challenges. Direct mail retargeting can help reenforce your offers and grow conversions.
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How to Wisely Test Out Direct Mail Retargeting in 2021

How are you shifting your marketing tactics to maximize performance in 2021? If you haven't tested direct mail retargeting yet, you may be missing out on a key tactic for this year. As the cost of customer acquisition has gone up in the wake of COVID-19, hyper-targeting prospective customers based on their likelihood to convert is the wisest use of budget.
Discover Savings with Letter-size Catalogs and Booklets

Discover Savings with Letter-size Catalogs and Booklets

In 2021, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite continued economic challenges and an increased cost of acquisition. For eCommerce, retail, and services organizations alike, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectations.
Stories are 22 times more memorable than facts

Amplify Your Marketing ROI with Storytelling and Direct Mail

People buy from companies they feel connected to, making establishing an emotional connection with your audience critical to your brand's success. Here's how the most successful brands use storytelling with direct mail design to create that connection.
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Fresh Ink: John Zawisza, Director of Digital Print

In another installment of our interview blog series Fresh Ink, we talk to SG360º's Director of Digital Print John Zawisza. John gives us insight into SG360º's history and technology evolution, and his perspective on why SG360° is different.
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