Inklings by SG360°

Paper Pricing Fear: Is There a Paper Shortage in 2024?

February 22, 2024

All signs point to marketers being able to breathe a bit easier in the 2024 U.S. paper market... assuming there are no sudden shifts in demand.

USPS Rates Increase January 2024 + New Incentives/Promotions

January 17, 2024

Are you taking advantage of every opportunity to bolster your direct mail ROI against future postage rate adjustments?

Postal Strategy & 2024 Outlook On-Demand Video

December 15, 2023

Learn about the impact of the 2024 postage increase, discover readily available tactics to significantly save on postage, get details on qualifying for NEW 2024 mail volume incentive credits, and more.

USPS Finalizes New 2024 Incentives for High-Volume Mailers

December 12, 2023

The USPS has proposed two new postage savings incentives to spur mail growth for high-volume mailers in 2024.

The Future of Direct Mail DELIVERED Conference Recap

October 30, 2023

In her September DELIVERED presentation, VP of Marketing Melanie De Caprio shared highlights and essential data from SG360°’s annual Future of Direct Mail research report. Watch the replay here.

Marketing to Gen X Checklist: 6 High-Converting Tactics

September 21, 2023

See Gen X shopping habits and discover high-converting tactics for marketing to Gen X, emphasizing value, personalization, and trust.

Selling to Millennials: Amp Up Your Generation Y Marketing

September 13, 2023

Discover the unexpected marketing synergy between Millennials and their affinity for the physicality of direct mail.

Simplify 2023 Medicare AEP Marketing with Direct Mail

Accurately communicating thousands of Medicare options to millions of people is complicated. SG360° has decades of expertise to lower your cost to acquire new members, and help smooth out the rough spots.

Unleash Savings: Letter-size Catalogs and Marketing Booklets

In 2023, the pressure is on for Marketers to acquire new customers and meet revenue targets, despite economic uncertainty and an increased cost of acquisition. For all direct-to-consumer brands, a booklet strategy may be one of the key tools in your tool belt for achieving and exceeding expectations.

Supercharge Your Direct Mail: Unleash Informed Delivery!

USPS Informed Delivery combines the best of both worlds, traditional mail and digital advertising - plus a postal promotion! Learn how to incorporate Informed Delivery into your omni-channel campaigns.

July 2023 USPS Postage Rate Changes for Marketing Mail

New postage increases are coming July 9, 2023. Get the details and tips on how to optimize your spend and protect your ROI.

4 Reasons Direct Mail Retargeting Achieves Higher ROAS

These results across several B2C verticals show that ecommerce retargeting without direct mail is a huge lost revenue opportunity. Find out what you can achieve with this tactic based on your brand's specific factors.

Emotion in Motion: Leveraging the Physicality of Paper

February 13, 2023

Readers who interact physically with direct mail build stronger emotional connections to brands. The numerous options direct mail offers for exploration can surprise and delight readers in ways that digital marketing can't... touch.

Preparing for January 2023 Postal Rates

December 22, 2022

2023 postage increases are coming. Start taking action now to optimize your spend and protect your ROI.

Multisensory Marketing: Saving Dollars with Scents in 2023

November 10, 2022

Scented mail is a powerful multisensory marketing tool. Direct mailers can start 2023 saving on their postage by deploying it.

October 2022 Direct Mail Paper Market Status

October 20, 2022

Here are the latest developments impacting the very fluid paper market for direct mailers, and a view into the paper outlook for 2023.

4 Ways to Master Relationship Building for Donor Acquisition

October 11, 2022

There's so much to remember in order to optimize your funding appeal campaign, and sometimes the relationship with the donor gets accidentally de-prioritized. These four relationship-building tactics make a measurable difference in your results.

Paper Shortage 2022: Relief and Weathering the Storm

Paper shortages look to be around for a while. Here are 5 tips to actively address the situation.

Save your ROI Amidst the Postal Rate Increase of 2022

Coming postage rate hikes effect on direct mail ROI can be mitigated with strategic postage savings and revenue growing tactics.

The Future of Direct Mail in Changing Times

October 26, 2021

Direct mail has a bright future, but only if savvy marketers understand how and when to engage their target audiences. We surveyed 400 B2C Marketers and 1000 consumers on this very topic. Here's what we found.

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