Cement Brand Loyalty with These 7 Messaging Best Practices
Now is a challenging time to be a marketer, and an opportunity to shine! Are you doing these 7 things to make the most of your budget while maximizing results?
Surviving Direct Mail’s Opportunity as the Country Re-opens
Scalability, flexibility, and redundancy are crucial to easing back into direct mail communications post-quarantine. Here's what to look for in a provider.
COVID-19 Provides Marketers a Once-in-a-Lifetime Opportunity
Don't miss this chance to increase your response rates 9x, and get ahead of your competition. Invest safely and affordably in direct mail this summer.
Direct Mail’s Unique Opportunity Amid a Challenging Marketing Landscape
We’re in a global moment, one that feels uncharted and unfamiliar. Amid these changes, brands are monitoring and adapting to the impacts the coronavirus pandemic is having on their businesses. Marketers are tasked with navigating the current landscape to remain…
Customer Retention: Building Relationships & Loyalty with Direct Mail
It’s the 21st century, the customer is king, and loyalty can be fickle. While customer acquisition is typically the first priority in terms of business growth, customer retention efforts have been ramping up.
Off the Press – A Q&A With Bill Anderson, Director, Structural Design
If you are a direct mail marketer and haven’t worked with our structural design team yet, then you may be missing out. Recently I had the chance to sit down with Bill Anderson, an eleven-year veteran of SG360° and head…
Study Highlights Direct Mail’s Ability to Convert Abandoned Carts
Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing that this offline channel is proving successful at driving shoppers back online to complete their…
Five Reasons Why Informed Delivery Should Be Part of Your Next Direct Mail Campaign
What if your next direct mail campaign simultaneously activated an interactive email campaign – without any additional cost? What if I told you that doing so could also earn you a discount on said campaign’s postage? With Informed Delivery, the…
Take Your Direct Mail Beyond “Hello John” with Variable Printing
As marketers well know, consumers expect consistent, personalized communications from the brands they interact with. Marketers themselves are accustomed to the simplicity and breadth of personalization digital marketing channels provide. Far fewer, however, are aware of the vast degree to…
No Email? No Problem. Physical Addresses Are Re-Opening the Door to Engagement.
During the eTail West conference earlier this year, I had the chance to speak with marketers about the challenges that keep them up at night. One of the most common responses: The growing number of lapsed and lost email subscribers,…
SG360° Named A USPS 2019 Next Campaign Awards Winner
Each day our team members come to work with the driving goal of creating and distributing innovative direct mail programs. Every piece that comes off our presses is met with pride as we thrive on helping our customers seamlessly weave the…
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