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Off the Press - A Q&A With Bill Anderson

Fresh Ink: Bill Anderson, Director of Structural Design

If you are a direct mail marketer and haven’t worked with our structural design team yet, then you may be missing out. Recently I had the chance to sit down with Bill Anderson, an eleven-year veteran of SG360° and head…
Study Highlights Direct Mail's Ability to Convert Abandoned Carts

Study Highlights Direct Mail’s Ability to Convert Abandoned Carts

Direct mail retargeting, postal retargeting, whichever name you know the usage of direct mail to reactivate customers who’ve abandoned their carts by, studies are showing that this offline channel is proving successful at driving shoppers back online to complete their…
Take Your Direct Mail Beyond Hello John" with Variable Printing"

Take Your Direct Mail Beyond “Hello John” with Variable Printing

As marketers well know, consumers expect consistent, personalized communications from the brands they interact with.  Marketers themselves are accustomed to the simplicity and breadth of personalization digital marketing channels provide. Far fewer, however, are aware of the vast degree to…
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